About Us

Guided Brainstorming LLC is a Michigan based company. We provide software products and trainings to increase the level of innovation and creativity using our proprietary Guided Brainstorming™ Methods derived from combining TRIZ (Theory of Inventive Problem Solving), Systems Approach and extended FAST (Function Analysis System Technique).


Our mission continues improvement of our methods and software to better satisfy our partners and clients.


Galina Malkin, President

1986 M.S. Biology - Simferopol State University (Tavrida University)

Galina first encountered TRIZ at a seminar of G. Altshuller. From that point, not only did she use TRIZ in her scientific work as a molecular biologist, but she also taught TRIZ to different age groups ranging from pre-school to college students and business personnel. Her programs were used to teach pre-school students in Latvia SSR. She has worked as a biologist at the University of Michigan, Cayman Chemical, Pfizer, and Wayne State University.


Sergey Malkin, Vice President

Adjunct-professor Kent State University

1983 MSEE, Sevastopol Technological University

1985 MBA Simferopol Business School, Simferopol, Ukraine
1986 TRIZ Specialist, TRIZ Seminar, Simferopol, Ukraine
1990 TRIZ R&D Specialist, TRIZ Institute, Kishinev, Moldova
1999 Client-Server Application Developer, Goal Training, Detroit, MI
2002 Essentials of Business Development, Regis University MBA Program

Mr. Malkin is a well-know TRIZ Expert, trained by the method’s founder, Genrich Altshuller and has 28 years experience of TRIZ application and organization in TRIZ&VE departments in various companies. He has held positions of Director of Software Development, Ideation International Inc.; CEO, Private Enterprise Eurotecton; VP TRIZ&VE, Foton Corp.


  • U.S. Patent Number 5,581,663 “Automated Problem Formulator and Solver”
  • “TRIZ in Progress” Book with coauthors
  • e-Books: "Ideation Brainstorming", "Eureka on Demand", “Invention Road“
  • Distant TRIZ-course "Structured Innovation", Kent State University
  • TRIZ-course "Structured Innovation for project management", Baker College
  • TRIZSoft® v1.0–3.0 software product-lines
  • Guided Brainstorming software
  • Guided Innovation Toolkit v1.0-2.0 software
  • TRIZ GB software for Android, iPhone, iPad


Yevgeniy Malkin, Training and Sales Manager, GB TRIZ Facilitator

2011 BBA – University of Michigan, USA

Yevgeniy is one of the specialists at Guided Brainstorming, working on the development of training programs and materials for the GB TRIZ Practitioner and GB TRIZ Professional levels. He maintains and develops the GB TRIZ company website. Yevgeniy is also responsible for communication with clients and coordinating projects.




Hanna Mitsel, TRIZ Analyst

2003 Master of Veterinary Sciences - Dnepropetrovsk State Agrarian University, Ukraine

Hanna began her work with TRIZ in 2008, when she worked as a TRIZ Analyst at NPP ORBITA. Her work with GB TRIZ started in 2010. She is working on developing the next generation of the GB Companion software applicable to the veterinary field using the latest research in TRIZ methods. Hanna is also assisting in the development of the Guided Brainstorming 4 Kids program, adapting and developing a methodology for teaching TRIZ to preschool and elementary school aged children.